Radio Advertising Results with iHeartMedia | Radio Advertising Portland

iHeartMedia’s Portland radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

A Local Home Improvement Client

Situation:
A long-term Portland company offering a large ticket item for homeowners wanted to increase their brand name awareness, drive more traffic to their website and ultimately increase revenue.

Objective:
Educate consumers of their offering, it’s long-term value proposition back to the home owner and position themselves as the industry experts.

Campaign:
The client identified Mark Mason as a great spokesperson for the company. Using Mark as a social influencer; who endorsed the company, the product they offered and their expert installation; the client applied an integrated approach with on-air testimonials from Mark and a digital plan to achieve their desired results.

Results:
“To be clear: We are as busy as ever and I am CERTAIN it’s because of Mark Mason and iHeartMedia! Busiest summer in sales we’ve EVER had. I give some credit to us for being a name in the industry for 10 years, but I will also say that the majority of the uptick is directly related to you and your company!”

– Business Owner

Health & Fitness Industry Client

“…the 15% increase in performance for the OR market to the CA market, I will gladly thank iHeart for. Furthermore, your email and display are out-performing other vendors we are using across the company:”

– Managing Director

Local Auto Industry

The auto industry is extremely competitive, offering consumers a multitude of brands to choose from and generally speaking, a number of options within each brand to purchase their vehicle.

With such a competitive field, choosing an on-air talent to tell the story for this particular dealership and the brand they represented was an opportunity for them to stand-out amongst the typical commercial consumers hear for an auto dealer.

“…our initial campaign with Geoff helped us establish our local brand and the social media exposure got our customers to actually engage with us.”

– GM Auto Dealership